“Someday Didi, I am doing an MBA in Marketing.” my eighteen year old cousin said to me over the phone one night, his eyes shining, I am guessing, with fantastic creative enlightenment.
“That’s great kiddo,” I cheered, my face beginning to fall, “but you better focus on your exams for now.”
Don’t get me wrong, I adore the entire advertising business. It must be fun thinking up campaigns, setting the promotions, shooting eye catching videos and taking user reviews once it’s all done to gauge if you were good. But lately I have been rather upset with how Pune’s billboards are determined to spoil my precious beauty sleep. I beg to present my case thus, supporting it with live instances from my tryst with the city’s ad gurus:
1. “Live like a Macroman’s Girl, you drool-er.”
Of Paneer, Pulao and Pune 